When data drives marketing – Marketing drives results
We keep your most valuable clients safe from your competitors by keeping them engaged with your brand. Typically the cost of acquiring new customers is greater than replacing truly valuable ones. Therefore, we make sure you know who your high value customers are and keep them engaged.
We acquire the people who resemble your most valuable customers that are in their buying phase. This will save you time and money. Furthermore, it will build a stronger relationship from the start so that it will be harder for your competition to steal your customers.
Increasing your customers share of spend with you is based on understanding who they are and what their needs are. Often the opportunity is to “Cross-Sell or Up-Sell” into a higher end product or find adjacent products that help fulfill their needs.
Advanced analytics make the difference
We use advanced analytics to give us the insight we need to understand the behavioral differences between various customer levels. Some customers are worth more than others and should influence your marketing spend.
Looking deeply into things like purchasing behavior, product holdings, churn patterns, product usage and channel and frequency preferences, prior open rates, engagement levels, attitudes, influence, offers and a host of other prior learnings provides the best starting point to begin to craft the “knowing” that is required to successfully deliver relevant messaging that achieves the desired effect.
Analyze the results of our “Execute, Test & Learn” approach to find out what is working and who it is working for.
Based on our observations and analysis, we’ll present key findings which are the foundation for our recommendations. Recommendations are actionable and address key strategic initiatives.
World-class creative, driven by data
Our business is founded on the principle that relationship marketing is more powerful when it is based on data-driven customer insights and expert analysis.
Whether we’re developing new campaigns, or customizing your agency creative for specific activations, our team goes beyond guesswork to make data-informed decisions that engage your customers.
Your customers don’t see your data, analysis, or strategy, but they do see your creative. So it has to bring all the behind-the-scenes work to life. Our creative communications stand out because they translate your business objectives into convincing reasons for your customers to deepen their relationship with you.
Let’s get moving: It’s activation time
Social media, mobile technologies and our incredible shrinking globe open up new possibilities for customer activation – and we’ve got our collective fingers on the pulse of “what’s new.” From kiosks to dynamic QR, Facebook to fan loyalty programs, email to SMS and digital apps, there are no limits to the creative ways we can engage, excite and earmark your customers.
Best of all, each and every engagement can be tracked and analyzed, helping us to build “intimate portraits” based on customer behavior—allowing us even more precision and success in future activations.
What is the secret sauce? Our Process
Our process is about using data to provide insights that drive creative messaging across tactics to engage the customer. Critical consideration is given to their position within the customer lifecycle, as well as their behaviors. It’s our ability to combine data from multiple channels that makes the difference.
We capture data from multiple channels like email, social, mobile apps, web interactions, data capture cards and more.
We store the data in an integrated database using an open standards API built on rock solid, secure globally accessible and scalable cloud systems or our secure private network.
We score (measure) and enhance the data with social and demographic appends, segmentation, persona modeling. The scoring process helps determine which pieces of data and customers are more important.
We use the scored data to drive strategies, and customize engagements that get the right message to the right person at the right time.
Here is the capabilities menu – Feel free to substitute
- Consumer Research
- Business Intelligence
- Data Mining
- Predictive Analytics
- Web Analytics
- Segmentation, Profiling
- Social Analytics
- Strategy & Planning
- Relationship Marketing
- Brand Planning
- Customer Intelligence
- Database Marketing
- Market Research
- Competitive Research
- Industry & Trends Analysis
- Search Engine Optimization
- Digital Development
- Application Development
- Content Management
- Database Management
- Digital Asset Management
- Email Deployment
- Mobile & SMS
- Interactive Development
- Integrated Campaigns
- Interactive Design
- Email Marketing
- Direct Mail
- Brand Design
- Viral/Guerilla Marketing
- Press Production