Bio

about / chris saccone

Bio

Describe what you do in one sentence or less:: I am an Account Director who manages e-CRM activities for Pernod Ricard (For those that don't know who they are, think Jameson, Absolut, Chivas, The Glenlivet, Malibu and Kahlua).
Why do you do what you do?: I love being given the opportunity to come up with ideas that help evolve our client's business.
How do you do what you do?: By getting to understand my clients and what their keys to success are.
Where were you pre-Emerge?: FCB, Wunderman, Merkley and Partners, Draft and a few others...
Can you brag about some of your career accomplishments?: - Helped strategize and implement the first Social Media Program for Citi Cards on Facebook- "Make A Difference" Campaign.
- Member of the FCB/Qwest Leadership team overseeing Direct Marketing, Database Management and CRM.
- Participant in FCB's Advanced Training Program for Coors Light in Toronto, Canada.
Extra-curricular activities:: Music (listening to, not playing), Baseball (watching not playing), Bike Riding (participating not watching), and Boxing (participating not watching).