Absolut Access
CRM Program
Insight
Absolut drinkers are critical influencers with other vodka aficionados.
Idea
Develop an integrated CRM program using online, offline and on-premise elements — reconnecting old fans and welcoming new ones.
Results
100,000 new members in just two years
66% reported trial of new Absolut products
62+% increased usage vs. competitive set
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66% reported trial of new Absolut products
62+% increased usage vs. competitive set
Share this
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