As relentless consumer advocates, delivering relevant messages that build brands is what we're all about. Emerge has worked with Diageo, distributor of top spirits brands including Johnnie Walker, Jim Beam, Crown Royal, The Glenlivet and Captain Morgan, to communicate with their customers and find out what makes them tick. We've used strategic insights to develop lasting relationships, turned customers into brand ambassadors and most importantly, achieved breakthrough results.

Crown Royal needed to take their relationship marketing program to the next level by engaging current members and acquiring new ones to their loyalty program, "Society of the Crown."

Together, we created a powerful and vibrant brand presence driven by experiential marketing, a robust Web site and the development of Crown Royal TV. By integrating these channels we were able to execute strong loyalty program promotions with such high-profile events as NASCAR and the Kentucky Derby, where existing and new program members were likely to come from.

Our multi-year engagement with Crown Royal resulted in a 600% increase in eCommerce transactions on a year over year basis and 110,000 new and actively engaged Society of the Crown brand ambassadors in less than 3 months.

The Striding Man, one of the most recognizable icons in the spirits industry, had become emblematic of the high standard of quality associated with the Johnnie Walker name. But, as with any long-standing brand, Johnnie Walker needed to attract a new and broader audience, while still retaining existing high-value consumers.

Emerge created an online and interactive extension of the Striding Man Society that appealed to a new, technically-savvy audience. Emerge extended the loyalty program to include Web sites, email campaigns, RSS feeds, the Pandora internet radio service and a dynamic desktop application that allowed consumers to experience the Johnnie Walker brand in new, technology-enabled ways.

Not only did this innovative approach help enhance brand relationships with current members of the Striding Man Society, it increased new membership, bringing total active members to 500,000+.

Ciroc Vodka wanted to introduce and raise awareness and consumption of their new ultra premium vodka to consumers and the trade.

Working with a limited budget almost entirely dedicated to interactive, Emerge identified cost-effective and high-reach media that introduced the brand in a dynamic and engaging way.

We created a word of mouth campaign that drove brand awareness and trial through the product's launch phase and built the foundation for a refined relationship marketing program with dynamic program content that was refreshed every 90 days.

The Result: A 139% — 299% lift in various brand awareness metrics, 372% lift in ad recall and a 22% lift in purchase intent.

Our passion for spirits marketing runs as deep as our experience. Through creativity and innovation we've helped spirits brands stand out. Through data and insight we've helped them rise to the next level. Always remaining one step ahead of the competition and always in search of our next exciting challenge.