TrueEarnings Card® from Costco and American Express®
Consumer Marketing Program
Overview
Emerge developed a consumer driven marketing program to create awareness and buzz around the TrueEarnings Card and rebate. The initiative was propelled by promotional e-mails and newsletters, driving consumers to a unique URL, mytrueearnings.com, where they could share their True Earnings stories. The number of people submitting stories exceeded projected expectations by 400%.
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